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University Foundation College Wins Marketing Campaign of the Year at NCUK Partner Awards 2024
Posted on : 4 December 2024
University Foundation College (UFC) has been honoured with the prestigious Marketing Campaign of the Year award at the NCUK Partner Awards 2024. This recognition highlights UFC’s outstanding marketing strategies that have not only elevated the college’s visibility, but also strengthened its position as a leader in global education, particularly in Qatar. The award underscores UFC’s commitment to creating innovative, impactful campaigns that resonate with prospective students.
The college’s marketing team crafted engaging and targeted campaigns aimed at attracting students from Qatar and the wider Middle East. By focusing on compelling digital content, personalised messaging, and targeted advertising, UFC successfully captured the attention of its audience, effectively positioning itself as the top choice for students seeking an international pathway to higher education.
This award reflects the creativity, hard work, and dedication of our marketing team. Their ability to connect with students and communicate UFC’s values has been key to our growth. It was an honour to be in the UK to collect the award personally, but even more special to be able to return to Qatar and present to our amazing marketing team in person.
Our marketing strategy always mirrors what we do in admissions, in supporting the needs of prospective students in Qatar and the Middle East. This award recognises that both collectively play an integral role for it to be successful. Furthermore, it is an achievement to the collective efforts of our marketing team, our efforts have created campaigns that connect with students who enrol and then progress to universities in Qatar, UK and rest of the world.
In addition to winning Marketing Campaign of the Year, UFC was also named as a finalist in two other key categories at the NCUK Partner Awards 2024:
- Excellence in Student Recruitment – Middle East and Africa
- Strategic Growth & Ambition Award – Middle East and Africa
These nominations further highlight UFC’s dedication to excellence in student recruitment and its long-term ambition for growth in the international education sector. UFC’s continued commitment to offering high-quality academic programs, alongside exceptional student support services, cements its status as a top educational institution in Qatar.
The NCUK Partner Awards 2024, held at the John Smith’s Stadium in Huddersfield on 26 November 2024, celebrated the outstanding achievements of Study Centres across the globe. The event was a part of the Global Engagement Conference 2024, bringing together over 70 Study Centre colleagues and world-renowned university partners to honour the resilience, commitment, and excellence within the NCUK network.
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